Who Is Agency Growth Specialist Bob Weissman?

A Word From Bob Weissman About Agency Growth

Bob Weissman has consulted with more than 50 marketing, advertising, PR, and technology agencies. He’s helped them develop an agency growth strategy targeting a 20% minimum growth rate. He is a board member of the Philadelphia Ad Club and has been a consultant with the AAAAs and Ben Franklin Technology Partners.

We asked Bob to share a few words about his background and how he developed his expertise as an agency growth specialist. Here’s what he had to say:

“After a career in sales and marketing with leading software companies in the Boston area, I moved to Philadelphia in 1988 and held executive positions at leading agencies. After starting, managing, and growing my own agency, Cadient (online pharmaceutical marketing), from 2002-2004, I consulted for eight years with numerous agencies and companies, helping them develop strategies for agency growth.

“I’ve worked with over 50 firms in the Philadelphia area. These include traditional agencies (like Star Group, Levlane, and Red Tettemer), interactive agencies (like Refinery, WebLinc, and NetPlus), integrated agencies (like Backe and Princeton Partners), and product companies. In some cases, these companies are partnering together on projects.

“I’ve worked with large advertising agencies such as Northlich (Cincinnati, OH), RDW Group (Providence, RI) and Crowley Webb (Buffalo, NY). I also work with smaller agencies like AgileCat, Tag, Context, Tabula Creative, Slice Communications, Brookwood Media Arts, P’unk Avenue, and numerous others.

“From 1999-2002, as Executive Vice President at Qwest, I managed a 300 person professional services organization and opened up offices in numerous East Coast cities.

“I took a break from consulting in 2012 and 2013, serving as Vice President at Stream Companies, one of the fastest growing integrated agencies in the tristate region. At Stream, I focused on business development, closing more than 25 new accounts, leading two strategic investments, and one acquisition.”