Bob Weissman, Your Agency Specialist Consultant

Archive for January, 2015

Agency Domain Expertise

By on January 29, 2015 in Uncategorized with 0 Comments

Success Through Agency Domain Expertise Too many agencies attempt to be everything – unfortunately, it’s the same as standing for nothing. Successful agencies do what they do best and find resources for the rest. So what is it you are GREAT at? What is your agency’s domain expertise? The most important selling strategy is understanding […]

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What’s Your Agency Brand?

By on January 22, 2015 in Uncategorized with 0 Comments

What’s Your Agency Brand? So many of us are great at telling others what or how to do, but when it comes to your own agency brand – ugh! And then you wonder why you don’t win, get chosen, etc. Of course the best source of new business is referrals. It’s so much better when […]

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Agency Evolution – Staying Current

By on January 15, 2015 in Uncategorized with 0 Comments

Staying Current – Agency Evolution It’s a new year and technology is rapidly changing the way customers interact with brands – who hasn’t heard that? Is your agency keeping up or falling behind? You better be ahead or at minimum current with industry trends or you’ll be left behind. It’s time to be disruptive – […]

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Agency Success – It Should Be Easier!

By on January 8, 2015 in Uncategorized with 0 Comments

Agency Success – It Should Be Easier! What you really enjoy is working with clients – helping them meet their marketing challenges. The administrative burden of running the agency may be wearing you down – there’s got to be a better way. Agency principals have a lot on their plate – typically what keeps them […]

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