Archive for November, 2014
Your Unique Business Roadmap
Your Agency is Different – So Are You! While agencies share many of the same challenges, each is unique in itself with specific issues/concerns. How you address these requires a Strategic Plan for success! It becomes your unique business roadmap. Agencies have different resources/capital – whether they be financial or human. As such, the business […]
Increasing Agency Profitability
How I Help Increase Agency Profitability It should be a lot easier. If you’re challenged to build agency profitability and value, you’re not alone. Unfortunately, if you don’t change the playing field soon, you may be working hard with no exit strategy as a possibility. Time is your enemy – your competition isn’t sitting idle. […]
Hire Slow – Fire Fast: Agency Hiring and Firing Decisions
Hiring and Firing In Your Agency The largest expenses your agency faces are People and Property. Talent is clearly a differentiator but acquisition is very risky! That makes hiring and firing of critical importance to your agency. Many agencies believe bringing in a rainmaker will change everything. Unfortunately, it rarely works. One person can absolutely […]
Digital Marketing Strategy
Assembling Your Digital Team Digital is an increasingly important component of your client’s marketing. So, digital marketing strategy becomes key to your success. Assembling the right team to provide strategy, creative, and delivery is critical. And, having this team integrate effectively with the rest of your staff challenging for most agencies. It is important to […]
