Bob Weissman, Your Agency Specialist Consultant

Organic Growth

By on June 26, 2014 in Uncategorized with 0 Comments

Organic Growth Is One Approach to Achieve 20% Growth for Your Agency

Organic Growth is one of the three key pathways to achieving a 20% rate of growth for your agency.

What is Organic Growth? It’s all internal and relies heavily on people resources and strategies. As a service business, people are your primary asset.

Organic growth is all about doing it in-house and growing from within. It requires developing your staff and hiring key talent to enhance your capabilities and services. It requires education and training to improve skill and deliver value to your clients.

Organic growth can take time. You have to build internal teams and build your capabilities by developing the resources you already have or by adding to them from within your organization. Recruitment and retention are key areas of focus.

So, the big risk is delayed time to market. The primary advantage is that you are in control, and there is potentially a low, up-front investment of real dollars.

With an organic growth strategy, you’ll develop and integrate three key aspects of your agency:

  • People Strategies
  • Customer Strategies
  • Operational Strategies

People Strategies

People become your real focus. How will you recruit, motivate, and retain them? How will you monitor, measure, and create incentives for the right key variables to follow your human resources development? And at all times, you’re focusing on how you will position and differentiate your agency in the marketplace through the talent of your people.

Customer Strategies

Understanding client needs is critical – what skills, services, and capabilities do they require? How do we deliver value, and do I have the right people resources to attract business new business?

Strategy and creative can never be made into commodities. But, delivery can be.

Do I need to recruit new hires – if so, how? Do I need to train – if so how? Having the right people to deliver your USP (unique selling proposition), no matter the communication vehicle, will provide the thought leadership your clients require.

Here, you’ll look at your website and overall web presence. You look at all of your digital resources. You’ll also review your traditional media. What are you doing to generate new leads? What are you doing to close new business? What additional sales and marketing materials are you using or do you need to develop?

Organizational Strategies

Here we’re talking about enterprise strategies. How are you using your resources? Are you tracking time to look at the efficiency of your teams? Do you have systems in place to help you measure and monitor the key variables?

The bottom line is always the bottom line: If you are not making money at the end of the day, it really doesn’t matter how great your product or service is.

Is An Organic Growth Approach Right For You?

In over 10 years of consulting, I’ve had the opportunity to work with a wide range of agencies, 50+, almost all of them working with an organic approach as at least PART of the overall strategy. As an agency specialist, I’m uniquely qualified to help you understand the pros and cons of the organic growth strategy as applied to your highly specific circumstances.

As this series of blog posts and videos continues, I’ll walk you through two additional agency growth strategies in more detail. So make sure you get on my email notification list using the form in the right hand column on this page.

And if you’d like to have a personal chat about how your agency is dealing with growth (or the lack thereof) then please contact me directly. I’d be happy to provide you with a free consultation.

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About the Author

About the Author: Bob Weissman has consulted with more than 50 marketing, advertising, PR, and technology agencies. He's helped them develop an agency growth strategy targeting a 20% minimum growth rate. He is a board member of the Philadelphia Ad Club and has been a consultant with the AAAAs and Ben Franklin Technology Partners. .


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