Tag: Business
What’s Your Agency Brand?
What’s Your Agency Brand? So many of us are great at telling others what or how to do, but when it comes to your own agency brand – ugh! And then you wonder why you don’t win, get chosen, etc. Of course the best source of new business is referrals. It’s so much better when […]
Agency Growth – It’s About YOU!
Agency Growth Is Really All About You You are your agency – it’s your vision, personality, and hard work that has gotten you to where you are. Clients hire you! Agencies have many similarities, opportunities, and challenges. It’s you that makes your agency – that makes you special and different. I am often asked what […]
Growth Thru Business Development
Agency Growth Through Business Development Lead generation is a challenge for all agencies – principals constantly ask themselves how or whether they should build a sales team. Hiring sales is a real crapshoot, and for most it’s not the right place to start. Remember, it’s the job of the sales team to implement a marketing […]
Helping Agencies Grow Profitably
What Other Agency Principals Say About Me Over the past ten years I have had the good fortune to work with a wide variety of agency principals (50+ agencies). I have really enjoyed getting to know these individuals, helping them grow their business – Organically, Partnering, and thru M&A. As I have said before, while […]
Integrated Marketing
Agency Growth Through Integrated Marketing The worlds of offline and online marketing have converged a long time ago – it’s all about integrated marketing. Marketing today is much more than just brand awareness – it’s more about brand participation. With the proliferation digital marketing (SEO, SEM, web, social, mobile, video, etc.) consumers have much greater […]
What Agencies Are Saying About Bob Weissman
What Other Agency Principals Say About Me Over the past ten years I have had the good fortune to work with a wide variety of agency principals (50+ agencies). I have really enjoyed getting to know these individuals, helping them grow their business – Organically, Partnering, and thru M&A. As I have said before, while […]
Objectives For Agency Growth
Have You Established Objectives For Agency Growth? Every Company must establish Objectives for the firm, communicate them to the team, and measure/monitor them constantly. Every employee must understand the company’s Objectives and know clearly how they can contribute to achieving them. Their performance should be monitored towards these objectives. For most staff members the key […]
Profitability Growth
How’s Your Profitability Growth? Profitability Growth is a constant challenge for all agencies especially given ongoing price competition. All agencies struggle with how best to preserve their margins. Why? Because of the constant tendency to exceed estimated budget hours. Why? Because aligning expectations between the agency and the client is difficult. Most clients aren’t sure […]
Funding Your Agency
Funding Your Agency Key Funding Strategy Issues Getting funding of any kind can be troublesome. First, let me say that service-based agencies have low valuations unless they a proprietary technology or process, or have a specific niche or vertical market expertise like pharmaceutical, healthcare, education or auto. Geography may also be a benefit. This is […]
Enterprise Strategies
Enterprise Strategies and Agency Growth The foundation of any agency is having a Financial Plan and an Operations Process you can rely on. Together, these represent your enterprise strategies. All things come back to money and as an agency you must strive for operational excellence. The Financial Plan informs all decisions you make. It should […]
