Bob Weissman, Your Agency Specialist Consultant

Increasing Agency Profitability

By on November 20, 2014 in Uncategorized with 0 Comments

How I Help Increase Agency Profitability

It should be a lot easier. If you’re challenged to build agency profitability and value, you’re not alone. Unfortunately, if you don’t change the playing field soon, you may be working hard with no exit strategy as a possibility. Time is your enemy – your competition isn’t sitting idle. I’ve helped numerous agencies reposition themselves (FOCUS) and build the Roadmap to long term sustainability and GROWTH.

For many, it starts with developing that Unique Selling Proposition (USP) that sets you apart – differentiates you from your competitors. For example, I helped a web development agency reposition itself to market itself as a retail ecommerce provider. The agency has grown to over 100 staff members.

For most it’s getting more business and delivering profitably. Agency profitability starts with proper account planning for past and current clients – I help account managers find ways to get more from these accounts – strategically proposing enhanced capabilities/services.

New client acquisition is secured thru a systematic lead generation process which requires focused targeting, list development, and integrated campaigns. Typically, no one set of tactics works alone. I help with the targeting and messaging that creates that interaction with prospects.

You can THINK IT and you can SELL IT, BUT if you can’t BUILD IT profitably, you’ll put yourself in a difficult cash position. Operational excellence is a must – project profitability essential. I’ve helped build operations process for many agencies.

All this comes together to build financial stability. As an agency principal you MUST have a financial model that informs all decisions. I work closely with agency principals to build the model initially, and manage/monitor it ongoing. It always changes – you are accountable!

To execute and implement effectively you MUST have the right PEOPLE. The primary asset of any agency is talent. As an agency principal, recruitment, retention and development are your responsibility. I have helped recruit over 50 employees with skills sets that enhance the agency’s capabilities.

Retention is always a challenge – I have built incentive programs and quarterly performance metrics that insure action – I have fostered professional growth by helping to establish an educational calendar (networking, webinars, lunch n’ learns, memberships, etc.) for enrollment/participation.

If you’d like to discuss the unique features of agency profitability at your firm, contact me at, at 610-416-5806, or visit my website/blog

I will show you how to GROW – PROFITABLY!


Tags: , , , , , , , , , , , ,

About the Author

About the Author: Bob Weissman has consulted with more than 50 marketing, advertising, PR, and technology agencies. He's helped them develop an agency growth strategy targeting a 20% minimum growth rate. He is a board member of the Philadelphia Ad Club and has been a consultant with the AAAAs and Ben Franklin Technology Partners. .


If you enjoyed this article, subscribe now to receive more just like it.

Leave a Reply