Bob Weissman, Your Agency Specialist Consultant

What Are Your Agency Challenges?

By on October 9, 2014 in Uncategorized with 0 Comments

You Face Agency Challenges – Now and In the Future

Every day you face a range of agency challenges that help make you successful and hopefully profitable so you can have the lifestyle you desire. What you know is that it isn’t getting any easier. The key is to develop a PLAN that addresses these challenges. They may include:

  • Clients
    • Budgets are limited and tightening
    • Project/cost based rather than value/retainer based
    • Larger projects hard to find
    • Aligning expectations – they want more for less
  • Business development – lead generation
    • Sales cycles are longer
    • Competition is intense
    • Good sales people are hard to find
  • Marketing
    • Positioning/Differentiation – USP
    • Visibility
    • Credibility
  • Staff
    • Recruitment
    • Retention
    • Professional development
    • Motivation
  • Capabilities
    • Full service vs. Specialist
    • Integrating Traditional with Digital
    • Partnering
  • Finance
    • Cash flow/Collections
    • Revenue – uncertain – hard to forecast
    • Expenses growing
    • Payroll as % of revenue
  • Operations
    • Project profitability – over budget
    • Pricing/scoping
    • Time tracking
    • Resource Planning

Some of these agency challenges may pertain to you – I may be missing some. Each agency has its specific challenges.

I have helped 50+ agencies face these challenges and built a Strategic Plan for Growth.

Contact me at , at 610-416-5806, or visit my website/blog

I will show you how to GROW!

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About the Author

About the Author: Bob Weissman has consulted with more than 50 marketing, advertising, PR, and technology agencies. He's helped them develop an agency growth strategy targeting a 20% minimum growth rate. He is a board member of the Philadelphia Ad Club and has been a consultant with the AAAAs and Ben Franklin Technology Partners. .


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