Bob Weissman, Your Agency Specialist Consultant

Objectives For Agency Growth

By on August 28, 2014 in Uncategorized with 0 Comments

Have You Established Objectives For Agency Growth?

Every Company must establish Objectives for the firm, communicate them to the team, and measure/monitor them constantly.

Every employee must understand the company’s Objectives and know clearly how they can contribute to achieving them. Their performance should be monitored towards these objectives.

For most staff members the key question is “what’s in it for me?” – once they understand how company growth impacts them they always ask “how can I help?”

A starting point for agency principals is setting the high level objectives – these will go a long way to helping you recruit/retain talent and grow:

  • Meet or exceed financial objectives
    • Revenue
    • Net Income
    • % Growth
  • Maximize customer relevance
    • Communication
    • Capabilities
    • Services
  • Operational excellence
    • Process
    • Internal integration
    • Utilization
  • Professional growth and development
    • Training
    • Events
    • Associations
  • Enhance company culture
    • Fun events
    • Knowledge exchange

We have discussed in the past how every agency should establish Objectives that can be measured, that are not subjective. They should have a number, a percentage, a date associated. Objectives should include financial, operations, organization, business development, etc.

These start at the top and employee objectives roll-up to meet these.

How Good Are Your Objectives For Agency Growth?

In over 10 years of consulting, I’ve had the opportunity to work with a wide range of agencies, 50+, and in every case, objectives for agency growth have been key. As an agency specialist, I’m uniquely qualified to help you understand the pros and cons of various growth strategies as applied to your highly specific circumstances.

As this series of blog posts and videos continues, I’ll walk you through alternative agency growth strategies that can be applied alone or in conjunction with others. So make sure you get on my email notification list using the form in the right hand column on this page.

And if you’d like to have a personal chat about how your agency is dealing with growth (or the lack thereof) then please contact me directly. I’d be happy to provide you with a free consultation.

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About the Author

About the Author: Bob Weissman has consulted with more than 50 marketing, advertising, PR, and technology agencies. He's helped them develop an agency growth strategy targeting a 20% minimum growth rate. He is a board member of the Philadelphia Ad Club and has been a consultant with the AAAAs and Ben Franklin Technology Partners. .


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