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Digital Marketing Strategy
Assembling Your Digital Team Digital is an increasingly important component of your client’s marketing. So, digital marketing strategy becomes key to your success. Assembling the right team to provide strategy, creative, and delivery is critical. And, having this team integrate effectively with the rest of your staff challenging for most agencies. It is important to […]
Agency Growth Strategies Playbook Delivers
Agency Growth Strategies Playbook – Agency Success! Building agency success is dependent on a PLAN (not having one a huge risk) – initially developing it and then executing/implementing it flawlessly. It’s about agency growth strategies. Over the last few months I have been forwarding various emails and blogs on topics that numerous agency principals address […]
Year End Planning For Your Agency
Your Clients Are Doing Year End Planning – Are You? Now that we are approaching the end of 2014, your clients either have excess budget they must spend by year end or are beginning their 2015 planning process. Now is a great time to be reaching out to them for year end planning This is […]
Project Profitability
Building Projects Profitably Agency profitability is dependent on project profitability. The Operations Process insures profitability – on time/on budget! It will help differentiate you from your competition, will help you retain clients, will help build recurring revenue, and much more. Operational excellence must be a mantra – management must be committed to its implementation. BUT, […]
What Are Your Agency Challenges?
You Face Agency Challenges – Now and In the Future Every day you face a range of agency challenges that help make you successful and hopefully profitable so you can have the lifestyle you desire. What you know is that it isn’t getting any easier. The key is to develop a PLAN that addresses these […]
Agency Growth – It’s About YOU!
Agency Growth Is Really All About You You are your agency – it’s your vision, personality, and hard work that has gotten you to where you are. Clients hire you! Agencies have many similarities, opportunities, and challenges. It’s you that makes your agency – that makes you special and different. I am often asked what […]
Growth Thru Business Development
Agency Growth Through Business Development Lead generation is a challenge for all agencies – principals constantly ask themselves how or whether they should build a sales team. Hiring sales is a real crapshoot, and for most it’s not the right place to start. Remember, it’s the job of the sales team to implement a marketing […]
Helping Agencies Grow Profitably
What Other Agency Principals Say About Me Over the past ten years I have had the good fortune to work with a wide variety of agency principals (50+ agencies). I have really enjoyed getting to know these individuals, helping them grow their business – Organically, Partnering, and thru M&A. As I have said before, while […]
Integrated Marketing
Agency Growth Through Integrated Marketing The worlds of offline and online marketing have converged a long time ago – it’s all about integrated marketing. Marketing today is much more than just brand awareness – it’s more about brand participation. With the proliferation digital marketing (SEO, SEM, web, social, mobile, video, etc.) consumers have much greater […]
What Agencies Are Saying About Bob Weissman
What Other Agency Principals Say About Me Over the past ten years I have had the good fortune to work with a wide variety of agency principals (50+ agencies). I have really enjoyed getting to know these individuals, helping them grow their business – Organically, Partnering, and thru M&A. As I have said before, while […]